Sexuality is What I Want it to Be: Stop Rape Culture Mentality

Women and sex are everywhere in the media. There are pornographic videos and images available for anyone who looks on the net. Sexualized commercial have women, heads thrown back and mouths gaping open, making sounds of ecstasy in the shower using shampoos, or in erotic poses on all fours in bathing suits, bodies slathered in glistening oils, eating a burger. That’s just two companies—there are thousands more who use women’s bodies to sell their products. This form of sexism needs to stop now.

If we can sell a product, surely its okay to use these willing women’s bodies, right?

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The answer is no. We are over sexualizing the female body. By using these images of women to sell products, we create a culture that believes women are just as much of an object as the product their bodies sell. Not only do companies see these women as objects, treating them as a means to an end, so do consumers, both men and women alike. We’ve created this world where a woman can’t own her body because we can sell it in an advertisement.

Women can’t walk down the street wearing a mini-skirt and some heels anymore. By associating her body with sexual traits, on-lookers will objectify her. Clearly, she’s “asking for it” — whatever “it” may be at the time: catcalls, attention, whistles, whoops, staring, groping, rape. A man walks around with no shirt on, and no woman tweaks his nipples, runs her hand along his stomach, or reaches into his pants for a hand-full. A woman is seen as a slut for trying to own her body and skin, but she doesn’t, so she’s not allowed to dress sexy according to society: she’s asking for attention. This is called rape culture mentality. No woman asks to be stared at or dehumanized for wearing a skirt any more than a man asks a woman to kick him in the balls for being a dick.

Yahoo image

Yahoo image

Society believes she needs to cover herself up if she’s going to be a “prude.” How dare she dress like a slut and not “give it up?” She’s “asking for attention,” in their minds, but she’s not. Most of the time women wear heels because, “OhMiGawd! Look at those straps! These will totally match my mini!” We wear cute or sexy things because we like the way they make us feel: empowered, in control of our sexuality, confident. Why can a man walk around owning his body and sexuality, but a woman tries to own her flesh in the same way, and she’s a slutty prude who “won’t give it up?”

Even worse, I have to determine if I’m brave enough to go outside in a skirt, or what part of town I’m going to be in. There is a fear instilled in women that they may be groped or raped just for going outside in sexy clothing by themselves. What kind of culture do we live in that even one woman, if not the masses, have been taught by their mothers and fathers to fear that they will at some point be assaulted for being a woman? I bet men don’t have to fear walking outside and being pushed to the ground and taken advantage of. This is the kind of culture we condone by allowing advertisements to continually reveal women as sexual play toys, as objects we can dehumanize.

Creator/Owner/Director: Rob Bliss Creative- A Viral Video Agency

When did it become other people’s business to judge what women can and can’t wear, and how her clothing predicts what her behavior should be? Women should have every right to reveal as much skin as they are comfortable with, and without being called names, without someone making a target out of her, without her having to fear that she will be taken advantage of. Media subliminally endorses women as sexual and easy with their commercials, making them prey for men. Media, along with the women who agree to be in these advertisements, are giving men the perfect excuse to treat all women like sex toys, to see them as objects. The women in advertisements train men to associate lack of clothing with sexual behavior.

It’s time we put a stop to these associations by making sexualized advertisements illegal. I have the right to my possessions and my body is my possession; every woman should take claim of her body. No paycheck is worth rape culture mentality.